The responsible


What is it?

Consume better, Consume


Little by little, more and more consumers are changing, consciously or unconsciously, their purchasing behavior. This is called responsible consumption: a growing interest in the source and composition of the goods that will be consumed, and therefore the social and environmental impact of the brand that sells them.

This phenomenon is based on several criteria:

  • Social criteria: production and conception in dignified social conditions (no child labor, respect for human beings, non-degrading working conditions ...)

  • Environmental criteria: respect for biodiversity, prohibition of substances harmful to the planet, preservation of natural resources, ecological management of waste and packaging ...

  • Awareness criteria: raising people's awareness of the challenges and relevance of responsible consumption

So how can we consume responsibly?

  • By reducing your consumption: ask yourself about the usefulness of a potential purchase, pay attention to the energies used daily, avoid over-consumption ...

  • By consuming socially and environmentally positive goods and services, which involves an active search for the origin and composition of what you buy: favor the purchase of "fair" certified products and promote the origin of local producers, show interest in the components and their impact on the planet ...

  • By taking care of your purchases: repair rather than throw away, pay attention to your objects in your everyday life ...

  • By adopting anti-waste reflexes: give instead of discarding, find out about organizations that recover used products via alternative circuits objects ...

Consume differently, but still consume 

The circular


What is it?

« Nothing is lost, everything is transformed »

The circular economy proposes to rethink our production methods in order to preserve natural resources and to recycle the waste generated.


We produce less, more slowly. It increases the life of the product and it is not wasted.


No more linear model based on the extraction of natural resources, on polluting transformation, on ephemeral use and on a hoarding more and more binding of "what does not serve anymore". No more programmed obsolescence strategies.

Here, we are talking about eco-design, responsible consumption, second life for the same product, new production techniques. In this model, we repair, reuse, recycle.


  • The resources we use are running out of steam every day

  • We depend heavily on other countries for our raw material supply

  • Reducing the extraction of raw materials would significantly reduce global greenhouse gas emissions

  • Recycling waste would create 20 times more jobs

2 promises:

  • Reduce environmental impacts

  • Generate economic wealth


The fair


What is it?

        he current rules of trade reinforce the inequalities that have persisted for too long in the world. Large producers impose their prices and conditions on big markets. In this schematic, there is no room for local producers.


But there is a solution, it is fair trade.




By promoting shorter and more transparent commercial channels, this model allows all producers to live decently from their work.

Thus, it is the motor of an economy respectful of social, human and environmental rights.

nd concretely?   


A fair wage that guarantees fundamental rights, a ban on child labor, gender equality, respect for hygiene and safety in the workplace, a limited number of hours of work ...

Today, recognized labels enable consumers to better identify in store Fair Trade products. In France, the National Fair Trade Commission (CNCE) is responsible for recognizing these products.